Shipworks
brand identity
Shipworks is a industry leading ecommerce platform built for high-volume businesses and warehouses. After becoming part of the Auctane family of fulfillment solutions, the brand identity needed an update to reflect the value and vision of the product.
To bring a new identity system to life, I hosted design workshops with key stakeholders and led the creative strategy and development.
The brand attributes
I led a brand workshop with key stakeholders of the business to define the core tenets of the brand and reflect on what users valued in the product experience. These are the 3 brand attributes we landed on.
Established
Adaptive
Concise
The Logo
The Shipworks logo takes a minimalist approach to bring the brand values to life.
The word mark is set in Works sans to reflect the simplicity and strength of the product.
The icon is built around a few key shapes, 2 diagonal arrows representing the scalability and vision of the product and a silhouette of a 3-D shipping box to be a reminder of Shipworks long and successful history in the shipping & logistics industry.
