Shipbot Branding
Shipbot is the newest product offered by Auctane, a company whose mission is to revolutionize how easy shipping can be. Shipbot is a B2C/B2B product that lets users buy and print a shipping label in 4 easy steps. Other Auctane products offer powerful and complex shipping workflows for any business, Shipbot aims to make shipping a single package something anyone, anywhere can do with ease.
I worked with our internal design and copy teams to create a brand system that is unique to product but stacks up against the other Auctane portfolio brands. Shipbot can be viewed at shipbot.com
Team:
Design: Austin Faggard, Kelsey Jones, Claire Queally
Copy: Maria Fagerland , Emily Morgan
Product Design: Linda Hurd
My Role: Logo development, Type/Color, Creative Execution
The Logo
The Shipbot logo represents the simplicity and efficiency the product offers to consumers. The icon was iterated from geometric shapes portraying a box opening from aerial view. A smiley face is a simple but iconic design element that gives the glyph personality and represents the satisfaction the product gives customers by turning shipping into a 4 step process, skipping the post office entirely.
The word mark is set in Gilroy, a bold and friendly sans-serif typeface. The characters are adjusted to give the word mark and sense of joy and connect it to the glyph which as the same curves.
